“My relationship with coffee is rooted in a tradition over several generations, which my father taught me.” This is how Peter Schreyögg sees his work – and by saying so he builds a bridge from the present to the past. The past, that was in 1890, when Peter Schreyögg’s grandfather, Josef Schreyögg, the founder of the company (top row, 3rd from left), implemented his idea of opening a delicatessen in Merano – thereby laying the foundation for the company as we know it today. The name Schreyögg was soon to stand for gourmet products in the Burggrafenamt region: quality and service have been of central significance and inseparably linked with each other from the start. The people of Merano would soon be spoiled by exclusive products from all over the world, and the delicatessen established itself as a reliable source of food, also for the catering industry. Meanwhile coffee expert Josef Schreyögg specialised more and more on the dark bean. Quite open to technical progress, he installed the first electric coffee roasting machine in 1905, an extremely modern and high tech process at the time; and this development resulted in the art of roasting and blending being the main focus and the true strength of Schreyögg to this day.
The traditional company has become a global market success with its many well-trained employees.
Each individual employee is an indispensable part of the company and contributes to the success of Coffee Roasting Company Schreyögg with their experience and knowhow of using the coffee equipment, with their devotion and reliability. The company’s management appreciates the expertise of its employees of, in most cases, many years
– committed to tradition and at the same time open to innovation, where this is required for production and changing market conditions.
Stefan Schreyögg – just 31 years old and already working at Coffee Roasting Company Schreyögg since 2007. When
he reflects on the 125 years of the company’s history, an inseparable link between his family business and South Tyrol with its very specific culture becomes obvious to Stefan Schreyögg. This is not even marred by the fact that Coffee Roasting Company Schreyögg has meanwhile extended its activities far beyond the borders of South Tyrol with a European trade volume of 65%: for him the core are and remain the local catering businesses. The fact that quality is top priority for Coffee Roasting Company Schreyögg is not least illustrated by a whole number of certificates.
Therefore, it is obvious to him that special emphasis has to be put on quality management and corporate identity. He knows that trust between the consumer and the manufacturer creates a synergy, so that he advocates a clear and structured communication policy – preferably in direct communication with his customers, at trade fairs, at training courses or in selected specialised magazines.
Schreyögg’s specialty is the production of high-quality espresso blends, including certified blends according to the guidelines of the Istituto Nazionale Espresso Italiano (INEI) and Fairtrade coffee. Finest filter coffee blends for breakfast, organic coffee specialties, all-round coffees for automatic coffee machines as well as decaffeinated espresso and pods complement the large range of products. The broad range covers nearly all customer requirements. For the composition of the specialty coffees more than twenty different raw coffees are purchased from selected plantations according to most stringent criteria. The coffee products are mainly marked by their wholesome and balanced characteristics, to the production of which the traditional gentle long roasting of individual varieties makes an important contribution.